Note: NOT asking for couples/relationship advice as per rule 1
I'm 26M and live in the UK. I have a degree in Business Management, a long-term partner (not married), and we're fortunate enough to rent a house from her mum for a very good price.
On paper, I'm actually in a pretty fortunate position. But I feel completely lost about what I'm supposed to do next.
Last year, an e-commerce brand I co-own did nearly $1 million in revenue.
That sounds amazing until you look at what was actually left.
After product costs, VAT, tax, other expenses, splitting everything 50/50 with my business partner, and the fact that virtually the entire business relied on one product, I came away from it with nowhere near the amount of money you'd probably assume from hearing "$1m in revenue."
I've been "doing business" for 2 years technically, from when I first monetized.
This year, sales have sucked.
I don't regret doing it. It taught me an enormous amount, particularly about marketing, selling products online, social media and how quickly an opportunity can disappear when you're dependent on one winning product.
But now I'm questioning what I'm actually good at.
My skill set feels both limited and weirdly specific.
I have a lot of experience posting on social media and creating product-review/UGC-style videos designed to sell products. I'm comfortable talking on camera and making ads. I understand e-commerce marketing reasonably well from actually having done it rather than just taking courses about it.
I also have some limited sales experience—outbound calling, taking inbound calls, talking to customers, etc.—but nothing that would make me an experienced salesperson.
So if I had to put myself into conventional career boxes, I'm basically somewhere between entry-level sales, content creation and e-commerce/marketing.
I've also struggled with imposter syndrome around content creation. I see creators doing significantly better numbers than me, and although I know comparison isn't particularly useful, it's made me question whether I should really bet my future on becoming a creator.
I don't want content creation to become my entire identity or my only option.
Right now, I work part-time at a fast-food place. I can also withdraw roughly $1,000 per month passively from another source. That's obviously a huge privilege, but it isn't enough to properly live on or build the kind of future I want.
I have no debt other than my UK student loan. I have savings, but I've made the decision that I don't want to touch them unless absolutely necessary.
So I'm trying to figure out what the hell I should actually do from here.
Do I:
- Double down on content creation, improve at it and try to build income through UGC/brand deals/affiliate marketing?
- Take everything I learned from the first e-commerce business and find another product/business to build?
- Get a proper full-time job in sales, marketing or e-commerce and build a conventional career while doing business on the side?
- Try to combine all three?
- Or do something completely different—leave my current environment, move somewhere else in the UK or even another country, and basically start a new chapter?
The frustrating thing is that objectively I know I'm extremely fortunate.
I have a great long-term partner. I'm healthy. I have a roof over my head at a very reasonable cost. I have some passive income. I have savings. I don't have consumer debt. I've built a business that generated serious revenue once, even if I didn't personally walk away rich from it.
But mentally I feel like I'm missing the final piece of the puzzle.
Part of me feels like I'm genuinely close to figuring things out. Like I've accumulated enough experience that if I make the right next move, I could finally build something sustainable and provide a really good life for myself and the people I care about.
The other part of me feels like a complete loser.
I'm 26, working part-time in fast food, my business has fallen off, and eventually my family are going to start asking me what I'm actually doing with my life.
I don't really have friends either. I have my partner and family, but socially, that's basically it.
I have one main hobby—a sport that I take seriously and that keeps me fit, strong and gives me some structure—but outside of that, business and trying to figure out my future occupy most of my headspace.
I think that's partly why this situation feels bigger than just "what job should I get?"
I don't necessarily need to become a millionaire. I want independence, purpose, financial security, people around me, and to feel like I'm actually moving forward rather than permanently being "almost there."
So I'm interested in hearing from people who are a bit older or who have been through something similar.
If you were 26, had low living costs, ~$1,000/month coming in passively, some savings you didn't want to touch, no meaningful debt, a supportive partner, experience building a nearly $1m-revenue e-commerce business, and some skills in sales/content/marketing—but no stable career—what would you do with the next 2–3 years?
Would you take the safe route and build a career?
Would you use this period of relatively low responsibility to take another big swing?
Or would you try to do both?
I feel like I'm standing at a crossroads and I'm terrified of looking back at 30 and realizing I spent the second half of my 20s chasing the wrong thing.
P.S. Unavoidable but relevant situation - my girlfriends mother is extremely difficult. She is nosey, judgemental and bordering on becoming obsessed with me. She wants me to be financially steady so I can save up for a house but also keep her daughter close. Before I started business I moved up north and it sent her haywire.
She had me down for a chest OR me moving (to work an entry level job) would convince her daughter to move away and leave her forever. Its tricky to explain and maybe doesn't matter but worth mentioning she has the ability to emotionally blackmail, and ruminate on things you've said from months ago.