Itās near the end of the year, and Iāve been shopping for a new car in Guatemala, hoping to find a great deal on a leftover model. Apparently my algorithms have noticed, because social media has entered the room with an absurd amount of car ads, which Iāve been happily clicking.
Last week, I clicked a paid ad from Chevrolet Guatemala for the Groove, which opened a WhatsApp conversation with their Meta-verified account.
I asked about the manual Groove and was quoted Q154,990. I replied that it was above my budget. They asked what my budget was, and I mentioned that the Suzuki Fronx I was considering cost around Q115,000. Although, at this point I'd also started looking at used cars, after spending far too much time calculating car-loan interest and wondering whether I really wanted to spend that much on a new car.
Chevrolet offered me three alternatives closer to my budget:
Tahoe ā Q104,990
Suburban ā Q109,990
Traverse ā Q55,990, ācurrently on promotionā
Well. Q55,990 got my attention.
I'd never really considered a Traverse, so I looked it up and was pleasantly surprised. Since I was specifically hunting for year-end leftover deals, I thought perhaps this was one of those last remaining units. So I replied that at that price I would buy it immediately by bank transfer, so I would not miss out on the deal.
We then started discussing the actual purchase because I wasn't in town that day, but could make it to the Majadas dealership the following day. We discussed availability, color preference and payment options. Chevrolet told me an adviser would contact me to complete the purchase.
I repeatedly asked for confirmation of the price and also specifically confirmed that it was in quetzales. Yes. Q55,990. Current promotion. In quetzales. At one point the chatbot said the exact model year would depend on the inventory available, giving 2024 or 2025 as examples.
Eventually, a human salesperson entered the picture and confirmed that, yes, I had been talking to a chatbot. He also explained that the correct price was actually in dollars and said he would report the issue so they could correct it. My Q55,990 Traverse was actually $55,990. In quetzales? Q506,143.30 + plates.
To be clear, I wasnāt testing or trying to trick the chatbot. I thought I was simply chatting with Chevrolet about buying a car, and apparently a Lovely Bot found me the automotive deal of the century.
With everything in the news about bots, encountering one myself also made me wonder about mistakes. What happens when an automated sales system gets something wrong? A vehicle price. An interest rate. A warranty period. An included service. A safety feature. A financing condition. Especially when those answers are coming from a verified account set up by the company to represent it and deal directly with someone prepared to make a purchase.
*Note: Prices in the title have been converted from Guatemalan quetzales to approximate U.S. dollars for context. The amounts in the post and screenshots are the original prices quoted to me in quetzales.
EDIT: Removed ārogueā because apparently that word was doing more work than intended.