I’ve always been fascinated by the small psychological things that can completely change the outcome of a conversation.
So I recently put together a short book called 21 Psychological Tricks to Influence Anyone.
It’s not meant to be a traditional psychology textbook. I wanted it to be a practical, modern field guide — short, visual, and focused on techniques you can actually recognize and use.
One of the techniques I cover is the illusion of choice.
Instead of asking someone:
“Do you want to do this?”
you give them two acceptable options:
“Would you prefer A or B?”
The interesting part is that you're not necessarily taking away their freedom to choose. You're changing the psychological frame of the decision.
In negotiation, communication, sales, and even everyday conversations, the way choices are presented can sometimes matter as much as the choices themselves.
That’s one of 21 techniques I explore in the book.
I’m the author, so obviously I’m biased 😄 — but I genuinely enjoyed putting this together.
The book is designed to be premium, modern, and highly visual, rather than another wall of text.
Just wanted to share it here because persuasion and negotiation overlap in some pretty interesting ways.